Quality equipment and proper techniques are essential, but we believe the success of any project also depends on the effectiveness of the storytelling. For nonprofits, it can be the force behind successful fundraising. Through the combined use of on-location video footage and motion graphics, the video highlights how La Plaza de Cultura y Artes celebrates and cultivates an appreciation for the enduring and evolving influence of Mexican and Mexican-American culture.

“Pepsi Corps,” a select group of PepsiCo employees chosen from applicants who wish to serve in the community, partnered with Infinitude Creative Group in 2014 to promote La Plaza, a recipient of a $1 million grant from the PepsiCo Foundation, to the Los Angeles community with a special emphasis on reaching underserved members. La Plaza strives to educate and inspire through interactive exhibitions, dynamic public programs and curriculum-based educational workshops with a focus on promoting art, music, literacy, and health. It was a true privilege to be a part of this special project.

Technology Used

Adobe Illustrator / Adobe Photoshop / Adobe After Effects / Adobe Premiere Pro

Project Elements

Video / Motion Graphics

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